There is no single standard price for a business website in Thailand. Quotes vary widely because the scope varies widely. The useful question is not what a website costs, it is what is included for the money.
The gap between two quotes is rarely about design. It is usually about whether anyone did the thinking, and who writes the text.
Three reference bands
These are three useful reference bands. They are not the only prices you will see, and the gaps between them are real.
Under 15,000 THB
The freelancer and template band.
What you get. A pre built theme with your logo and colours applied. It will look fine. Some of these look better than sites costing five times more.
What you do not get. Anyone asking what your customers search for. Any thinking about which pages should exist. Content written for your business, as opposed to generic paragraphs adjusted with your company name.
When it makes sense. You need to exist online this month. You have almost no budget. You are testing whether a business idea works at all. A cheap site beats no site.
30,000 to 80,000 THB
Where the money starts doing something beyond appearance.
What changes. Someone works out what you sell, who buys it, and what they type into Google before writing anything. Pages exist per service rather than everything piled onto the homepage. The text is written for your business.
Roughly what the range buys. At the lower end, four to six pages, written properly, with the technical basics in place. At the upper end, ten to fifteen pages with keyword research behind them, a blog, schema markup and conversion tracking.
Why the step up from 14,000 is not a design upgrade. It is mostly the writing and the thinking. A researched, properly structured page takes hours. Ten of them is a serious piece of work.
100,000 THB and above
Bigger scope rather than better design.
You are into this band with multiple languages, ecommerce, booking systems, twenty plus pages, integrations with other software, or anything needing development rather than configuration.
Multilingual surprises people most. Two languages is not twice the design work, but it is close to twice the content work, and every page gets written twice.
see our published website prices
What actually drives the price
Four things, in the order we would rank them.
1. Content. Whether the text is supplied by you, or researched and written as part of the project, can make a substantial difference to the price. We put it first because it is the part that gives search engines something useful to understand and gives a visitor the information they need to decide.
2. Page count. More pages means more writing, more design, more testing. It is also how a site covers more than its company name.
3. Languages. Each additional language multiplies the content work.
4. Functionality. A brochure site, a shop and a booking system are three different projects.
Notice what is not on that list. The design itself is rarely the expensive part. Good design takes taste and experience, but writing fifteen researched pages takes considerably longer than laying out a homepage.
The costs that arrive in year two
Almost every quote covers the build only. Then the second year arrives.
Hosting. Prices vary enormously. Poor hosting can hurt site performance and user experience, and it is not the place to save a few hundred baht.
Domain renewal. A few hundred to about a thousand baht a year, depending on the extension.
Paid software licences. Some business sites use paid plugins with recurring licences. Depending on the plugin, an expired licence can mean losing updates or support. Ask which paid software the site depends on, and who pays for those licences after the first year.
Content. Adding useful pages over time expands the searches a site is able to address. A site that never changes stops expanding.
Maintenance. Someone has to apply updates and check nothing broke.
Running costs vary by host, software and support. For reference, our current published annual cost after year one is 7,000 THB for Basic and 11,000 THB for Pro.
Ask about year two before you sign. A quote that ignores it is not a complete quote.
Five questions to ask any agency
1. Who writes the text? If the answer is you, the price is not comparable to a quote that includes it. This is a common hidden gap between two quotes that look similar.
2. How many pages, and which ones? Vague page counts become arguments later. Get the list.
3. What happens after launch? Who owns the domain, who holds the hosting, what does year two cost.
4. Will I have Analytics and Search Console? Without them you have no way of knowing whether the site is working.
5. Can you show me a site you built and tell me what it ranks for? Not a portfolio of screenshots. A live site, and the queries it appears for.
That last question tells you whether the supplier can discuss search performance as well as appearance.
Cheap is not the same as bad value
Worth being fair about this, because the honest answer is not always spend more.
A cheap site is genuinely the right choice for some businesses. If you are a one person operation, your customers come from referrals, and you need somewhere credible for people to check you exist, spending 80,000 THB is a poor use of the money.
The mistake is not buying cheap. It is buying cheap while expecting the site to bring in customers. Those are two different purchases and they get sold as if they were the same one.
Decide which one you are making before you compare prices.
If the budget is the problem, say so
There is usually a middle path nobody offers because nobody asks.
Start smaller and grow. Build four or five pages properly now, then add a service page or an article as the business earns. If you can afford three useful pages, three useful pages are better than padding the site with nine that say very little.
Spread the payment. Some studios, including ours, will spread a build over several months rather than asking for it all upfront.
An honest supplier will tell you what your budget can realistically achieve, and will tell you when the answer is not much. That conversation is more useful than a quote.
What we charge, for reference
We publish our prices, which is rare in this market. Websites start at 30,000 THB, and the two options with what each includes are on the pricing page.
We are not the cheapest option in Thailand and we are not close to the most expensive.
If you are still deciding whether to go ahead at all, What to prepare before hiring a web designer covers what to have ready so the number above is accurate for your project.
