Concepduo began in 2021, but its story started much earlier. Chris and JJ first worked as freelancers in 2013, handling projects from start to finish on their own.
In 2023, we were still based in a small room in Thonglor, Bangkok. Chris focused on operations and delivery, while JJ managed marketing and finance. Leads started to come in, and slowly the duo had to choose which projects to accept.
The name Concepduo reflects this foundation: Concept + Duo = two people building design ideas together.
Freelancing gave us control over every detail, and it was satisfying to shape projects from start to finish. But there were limits.
We reached a point where we had too much demand and not enough time. Instead of turning clients away, we chose to expand.
Scaling to a company meant we could handle bigger challenges, direct a team, and take on more ambitious projects. As Chris puts it:
“Having a team is like steering a big truck. You’re no longer doing every detail yourself, but you’re guiding people toward the destination.”
Our work is guided by three values:
Not every project was perfect, but most clients not only enjoyed working with us — they came back later for redesigns, content, or advertising campaigns.
Over the next 3–5 years, we see Concepduo taking on bigger challenges and carefully expanding beyond Asia. With fluency in French, English, and Thai, we are also looking at opportunities in European markets.
But we remain selective. Boutique means quality — and that’s how we plan to stay.
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